MIA GROUP

Vietnam has long been a country with a long agricultural tradition and high productivity in exporting agricultural products. After 7 years of consulting successful international commercial models, I realized that professional branding for Vietnamese fruits will contribute to improving product quality and promoting effective trade, not only in Vietnam but also in the world. Vietnam fruit map was born on the premise to:

• Systematize information on Vietnamese fruit image data according to geographical indications and endemicity in each region.
• Changing the brand identity of Vietnamese fruit in domestic and international markets.
• Promote the image and quality of Vietnamese fruit at events, exhibitions, conferences, international fruit fairs.
• Promoting domestic fruit consumption during the Covid pandemic with a new approach.
• Accompanying functional agencies and local authorities to come up with a strategic direction for farmers to grow crops with the right characteristics, strengths and in line with market needs.