MIA GROUP

A company that specializes in the import/export of high-quality agricultural and fruit products; technology transfer and smart agricultural application

ABOUT US

Over 8 years of establishment, Miafruit has always been trusted as a place to bring products for the health of consumers with a warranty commitment of up to 48 hours.

VISION MISSION

Miafruit always strives to bring high-class products, with the most professional service quality to bring the top experiences to customers.
Miafruit changes the way of looking at health and enhances the understanding of fresh natural products for the community and brings premium experiences in the market in terms of services and products.

introducing the 4 members
of MIA Group

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Mrs. Nguyen Ngoc Huyen

CEO - Frounder MIA GROUP

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Mrs. Nguyen Ngoc HuyenCEO - Frounder MIA GROUP

Back to the moment when Ngoc Huyen created Mia Fruit, it was at the end of 2012, we didn’t have the concept of clean food or clean fruit. At that time, Ngoc Huyen saw her mother buy fruit at the market or at the supermarket, but the quality of the fruit was often uneven. Stemming from the desire to “eat clean and live healthy” for herself and her family, Ngoc Huyen began to rethink the core of the problem: I actively go looking for clean fruit, not waiting for fruit to come near me. From that thought, the first-year student embarked on the journey of trading high-end imported fruits with a small capital and a single employee. Ngoc Huyen’s goal is to share her delicate choice with more people, the first customer segment that Mia Fruit chooses is the elite - those who are especially interested in health and beauty.

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IMAGE OF SIGNING A STRATEGIC COOPERATION AGREEMENT AND RECEIVING A CERTIFICATE OF MERIT FROM SON LA PROVINCE

mia fruit

a company specialize in high-end fruit retailing

2013
- Officially established Mia Fruit Co., Ltd.
2014
- Launched the first high-end fruit showroom in District 1, Ho Chi Minh City, Vietnam.
2015
- Japan’s “Peony Grape” brand was launched for the first time.
- Being a pioneer in providing high-class fruit gift services in Vietnam.

2016
- Bring customers the world’s high-end fruit model experience.
- Survey the market and bring back exotic fruits from Japan, Taiwan, USA, Australia, New Zealand.
- Research on farming models, fruit care processes in countries with developed agriculture, to orient farmers in Vietnam.
- Fruit brand loved by celebrities.
2017
- Join the Fruit Auction in Japan.
- Learn about the packaging and grading process of fruits according to JAS (Japanese Agricultural Standards) standards.
- Participate in fruit exhibitions of different countries around the world.

2018
- Launched Mia Fruit branch in Hanoi - is the first high-end fruit business unit with a chain of stores in both North and South markets and can deliver nationwide.

2019
- Successfully brought to Vietnam a series of unique and most expensive super products in the world from Miyazaki province such as: Ruby Mango, Royal Lychee, Ruby Grape, Watermelon, Papaya, .... very well received by the Vietnamese market...
- Being the first enterprise to bring new experiences about the most luxurious and premium fruit in the world to Vietnamese consumers..
- The first business to launch a luxurious “fruit dessert” service made from the most high-class fruits in the market to serve the upper-class customer group.
- Established Mimex - a company on import and export of agricultural products & fruits in Vietnam.

2020
- Established Mia Group.
- Participating in the campaign of 10,000 bottles of fruit juice for frontline soldiers during the period of social isolation due to the Covid-19 epidemic throughout Vietnam.
- Start the journey of fruit mapping survey in Vietnam.
- Proposal to provinces with large fruit production to find new directions for Vietnamese fruit in exporting higher value.
- Being the first business to serve fruit for the AIPA conference when Vietnam hosted the whole Southeast Asia presidency.
- Participating in the seminar “Promoting the role of autonomy and innovation of enterprises to take advantage of opportunities from EVFTA” organized by Nhan Dan newspaper.
- Launching the Vietnam Fruit Map, the 12th National Assembly during the 2nd National Assembly session in November 2020, highly appreciated this initiative by the Prime Minister.

2021
- Executing the journey “Promoting consumption and raising the brand name of Vietnamese fruit”.
- April 2021 - Launching and branding for Cam Boc Phu Quy.
- June 2021 - Coordinated with Son La Provincial People’s Committee to launch the Son La Ruby plum brand, leading to a 5 times increase in plum prices compared to the same period last year.
- August 2021 - Successfully exporting Hung Yen longan to Singapore market.
- Bringing Vietnam’s fruit map to the world at Europe’s largest agricultural exhibition – Macfrut.
- September 2021 - Bringing the digital map of Vietnamese fruits to the world at Europe’s largest agricultural exhibition - Macfrut fair held in Rimini, Italy.
- Representing Vietnamese agricultural products companies accompanying National Assembly Chairman Vuong Dinh Hue to Austria, Belgium, and Finland to promote fruit and trade.
- October 2021 - Received the Certificate of Merit from the President of Son La Province for Mia’s contributions to the economy and social security to help improve people’s lives. Signing a comprehensive strategic cooperation agreement with Son La Provincial People’s Committee in the period of 2022 - 2025.
- Sign a cooperation agreement with the Vietnam Cooperative Alliance and implement the Vietnam Cooperative Map.
- November 2021 - Signing a memorandum to export agricultural products to the European market with MCE Group with an output of more than 500,000 tons/year in France with the witness of Prime Minister Pham Minh Chinh and the Minister of Agriculture Le Minh Hoan - Mekong Coporate Europe is one of the largest corporations in Europe supplying agricultural products to 60 major supermarket chains throughout the EU.
- December 2021 - signed a contract to build a growing and export red bean area with Japan’s Endo corporation with an output of 2,000 tons of red beans per year, equivalent to a contract value of 30 billion in the first year - production up to 20 million tons in the next 5 years. In addition, the output of processed red beans is up to 12,000 tons/year, equivalent to a contract value of about...

2021

Executing the journey “Promoting consumption and raising the brand name of Vietnamese fruit”.
April 2021 - Launching and branding for Cam Boc Phu Quy.
June 2021 - Coordinated with Son La Provincial People’s Committee to launch the Son La Ruby plum brand, leading to a 5 times increase in plum prices compared to the same period last year.
August 2021 - Successfully exporting Hung Yen longan to Singapore market.
Bringing Vietnam’s fruit map to the world at Europe’s largest agricultural exhibition – Macfrut.
September 2021 - Bringing the digital map of Vietnamese fruits to the world at Europe’s largest agricultural exhibition - Macfrut fair held in Rimini, Italy.
Representing Vietnamese agricultural products companies accompanying National Assembly Chairman Vuong Dinh Hue to Austria, Belgium, and Finland to promote fruit and trade.

October 2021 - Received the Certificate of Merit from the President of Son La Province for Mia’s contributions to the economy and social security to help improve people’s lives. Signing a comprehensive strategic cooperation agreement with Son La Provincial People’s Committee in the period of 2022 - 2025.
Sign a cooperation agreement with the Vietnam Cooperative Alliance and implement the Vietnam Cooperative Map.
November 2021 - Signing a memorandum to export agricultural products to the European market with MCE Group with an output of more than 500,000 tons/year in France with the witness of Prime Minister Pham Minh Chinh and the Minister of Agriculture Le Minh Hoan - Mekong Coporate Europe is one of the largest corporations in Europe supplying agricultural products to 60 major supermarket chains throughout the EU.
December 2021 - signed a contract to build a growing and export red bean area with Japan’s Endo corporation with an output of 2,000 tons of red beans per year, equivalent to a contract value of 30 billion in the first year - production up to 20 million tons in the next 5 years. In addition, the output of processed red beans is up to 12,000 tons/year, equivalent to a contract value of about...

MIA GROUP

MIA GROUP

VISION MISSION

introducing the 4 members of MIA Group

Mrs. Nguyen Ngoc Huyen

Full Name

Full Name

Full Name

Mrs. Nguyen Ngoc HuyenCEO - Frounder MIA GROUP

Full NamePosition Name

Full NamePosition Name

Full NamePosition Name

mia fruit

2021

become one of us

introducing the 4 members
of MIA Group